We were born to feel emotions, even if they are often not all positive. What influences rest the most is precisely the inability to stop thinking, to take our head off, therefore to relax and allow ourselves to listen only to our body, to reflect on our needs. Alma intends to help in this process to find the right solution, the right compromise between what is necessary and what one thinks it really is.

The English term design, which literally means “project” or “drawing,” refers to the process of designing any object: a piece of furniture, a machine, a coffee maker, an electronic device. In fact, the designer is the one who is in charge of planning the realization of a product, carefully studying, on paper or on a computer, through simulations and analysis of materials, its efficiency and usefulness but also the pleasantness of its forms. Today, design is closely related to industrial production, as it refers to mass-produced objects through mechanical processes.
When we say that an Alma product is of design, it means that we have recognized certain characteristics in it: they are not handmade but industrially made; they are functional, that is, suitable for the purpose for which they were conceived; and that they have an original form, sometimes imaginative, sometimes simple and devoid of superfluous decoration.